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DASSAI (Dassai · Asahi Shuzo Co., Ltd.) Style Design System (DESIGN.md, Japanese UI)

Design System

Design approach: A refined Mincho serif-based design with a pure white background, deep indigo #27174b as the brand color, and Noto Serif JP as the primary typeface. Fuses the tradition of a sake brewery with modern sophistication - Density: A low-density, high-whitespace layout with generous margins, large product photography, and editorial body text - Keywords: Pure white background, deep indigo, Mincho serif-based, extremely wide line height, wide letter spacing, square CTA - Characteristics: - Mincho (Serif) dominates for both body and headings: Noto Serif JP is used for h1, h2, and body.

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