v0 is very good at producing a correct landing page and very willing to produce a generic one. The difference is almost entirely in the prompt. After running hundreds of landing-page prompts through it, these are the seven patterns that consistently survive generation intact.
1. Open with art direction, not sections
The first sentence sets the ceiling. "A landing page for a project management tool" gets you the default look. Instead:
A landing page with the confidence of a Linear or Vercel launch page: near-black background (#0A0A0C), one restrained accent, generous negative space, type doing most of the work.
Name the feeling and reference points; v0 knows what those look like.
2. Specify the type scale explicitly
Generic output almost always means default type. Pin it:
Display headline at clamp(3rem, 8vw, 6rem), tracking -0.03em, font-weight 600. Body copy at 1.125rem/1.7. No more than two weights on the page.
3. Describe layout as a skeleton, not a list
"Hero, features, pricing, FAQ, footer" produces five stacked slabs. Describe rhythm instead: full-bleed hero, then an asymmetric two-column proof section, then a bento grid of four features with one double-width cell, then a single centered CTA band. Varied section geometry is most of what reads as "designed".
4. Write the motion spec in words
v0 handles Tailwind transitions and simple keyframes well if you ask precisely:
Hero elements enter staggered 80ms apart, translate-y 12px to 0 with opacity, 500ms ease-out. Cards lift 4px on hover with a shadow that expands, 200ms. Respect prefers-reduced-motion.
5. Give it real content slots
Placeholder text invites placeholder design. Even fake-but-specific copy ("Ship dashboards in minutes, not sprints") forces realistic line lengths and hierarchy decisions.
6. State the responsive intent
Not "make it responsive" — say what changes: bento collapses to single column below 768px, hero headline drops to 2.5rem, nav becomes a sheet. v0 follows breakpoint instructions more reliably than vibes.
7. End with negative constraints
The last lines are the most obeyed:
No emoji in headings. No gradient text. No stock illustration style. No three-column icon-feature rows.
Naming the clichés you do not want is the cheapest quality lever in the whole prompt.
A note on where to start
Writing all seven from scratch per page is work. That is the gap prompt libraries exist to fill — a good library entry is exactly this: art direction + skeleton + type + motion + constraints, pre-written and tested. We keep 60 free ones you can paste into v0 right now, and the full-page collection covers the rest. For the deeper theory of why AI pages look generic, see this breakdown.